Document Strategy Podcast w/Kevin Craine

Document Strategy Podcast Episode 34 with Host Kevin Craine

Using QR Codes in Cross Media Marketing

QR codes are getting a lot of attention these days. The development and application of QR codes, used in conjunction with mobile communications and smart phones, some say, represents a revolutionary breakthrough in cross-media marketing.

These small two-dimensional “quick response” barcodes are interpreted by the camera function on your smart phone and can then display information directly on the your phone, or take your phone’s browser directly to a personalized web page, online video, and more.

Just now catching on in the United States, QR codes are quite popular in Japan and Europe. The potential to use QR codes to reach new customers is growing, especially as the general marketplace becomes more mobile.

That’s what we’ll be discussing on this month’s podcast with Stephen Poe, a document and communications systems expert who will help us make sense of the technology and better understand how to design strategies to leverage the benefits of this cutting-edge cross-media marketing tool.

More info http://document-strategy.com

Document Strategy Podcast 33 - with host Kevin Craine

Social Media – Leveraging the Customer Conversation

Everyone is talking about social media these days, and for good reason. If you are not involved with social media marketing you are missing out on a tremendous opportunity.

But most of the focus on social media is centered on ways to reach out to customers and foster relationships. Very little discussion is centered on using social media to understand what customers are saying about your company and their experience with your products and services. 

What customers are saying about your company in social media can dramatically impact your brand equity if you are not actively managing the “customer conversation.” What can you do to uncover risks to your brand and unearth new opportunities in the marketplace?

We’ll explore all of this and more in this episode of the Document Strategy Podcast.

More info at http://Document-Strategy.com

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Document Strategy Podcast 32 - with host Kevin Craine

Interview with AIIM President John Mancini - ECM industry trends; plus a report from Xplor2011

We are pleased to welcome our guest John Mancini back to the podcast. John is the president of AIIM, the enterprise content management association, and we ask him about a recent AIIM study on the state of the ECM industry and to summarize the notions presented in his keynote address at the info360 conference last month in Washington DC.

Also on the show; Pat McGrew joins us from the Xplor 2011 conference in Florida. Xplor is a perennial resource for document industry professionals, but if you were not able to attend this year, no worries. Pat reports live on the most important strategies and tactics that were talked about this year.

More info at http://www.Document-Strategy.com

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Document Strategy Podcast 31 - with host Kevin Craine

Managing the Cycle of Change; plus report from OnDemand/AIIM conference

The world of documents and communication is changing. But one very influential factor to the success of any document strategy that is often overlooked is the natural and emotional reactions that people have when things change.

How can you mitigate the negative effects of people’s reactions as you implement changes in technology? In this month’s podcast we’ll explore ways to manage “The Cycle of Change” from chapter six of the book “Designing a Document Strategy.”  The concepts have been receiving attention in the international academic community so we thought it would be a good topic for this episode of the podcast.

Also in the broadcast is a live report from the OnDemand / AIIM360 conference in Washington, DC with reporter Pat McGrew. She’ll clue us in on what was hot and what was not at this year’s event.

More information visit http://www.Document-Strategy.com

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Document Strategy Podcast 30 - with host Kevin Craine

Interview with Joe Rickard, report from PODi AppForum

Everyone knows that the world of “the document” is changing. And how businesses and people communicate these days involves much more than it used to. We still use a lot of paper, but we’re also experiencing a worldwide explosion in paperless communications.

Two guests on this month’s podcast will help explore the changing document and communications landscape. First is author and columnist Joe Rickard. Joe is an independent business development and sales management consultant focused on the Graphics Communications Industry. He will discuss his rather methodical approach to helping graphic communication companies achieve higher sales and profit performance even in this down economy.

In the second half of the show we’ll be joined by Pat McGrew who will report to us from the PODi AppForum that was held last month at The Mirage Hotel and Casino in Las Vegas. She will report on this educational conference and discuss business strategy, technology, and real world results.

If you are a graphic communications provider I’m certain you’ll find some useful perspectives and valuable points to consider in this month’s podcast.

More information visit http://www.Document-Strategy.com

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Document Strategy Podcast 29 - with host Kevin Craine

Personalization, Privacy and the Data Dilemma

There is been a lot of buzz about personalized documents these days. The concept of customizing direct mail, transactional documents like bills and statements, and even personalized web pages with targeted messaging aimed at wooing existing customers and gaining new customers. Vendors and pundits extol the value of using the date collected about customers, accounts and buying habits to create communications that will rise above the din of competitive messages.

Indeed, research shows a rather dramatic increase in response rate when personalizing documents and marketing communications. And new social media and mobile technologies take things a step further allowing companies to reach out to customers in new ways with relevant and targeted promotions and content.

These transpromotional and one-to-one strategies depend on one thing. Data. Data collected about customers, accounts and activity…demographics and behaviors…and even info about your family, your location and your buying habits. This raises some complicated and sometimes controversial issues surrounding privacy, security and customer perception.

We’ll be exploring this “Data Dilemma” in this episode of the podcast… strategies and tactics that help leverage the power of personalization while avoiding the pitfalls of privacy and data security.

If you are looking to boost your marketing success through transpromo strategies and document personalization, but are struggling to overcome the Data Dilemma, you’ll find some valuable tips and perspectives in this month’s podcast.

More information visit http://www.Document-Strategy.com

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Document Strategy Podcast 28 - with host Kevin Craine

Automated Document Factory Best Practices

What is an “Automated Document Factory?” Ever since the term was first coined in the in the mid 1990’s the concept has lived on with varying definition and differing application. In this episode we’ll discuss the various techniques and strategies that can help you take advantage of an ADF.

An Automated Document Factory is a strategy for processing high-volume documents using factory production techniques with the aim to bring about lower costs, higher quality, and greater control. Advanced levels of automation characterize a classic ADF. Integral to the broader concept are complete print and mail piece tracking, integrated data and integrity checks throughout, and real-time process performance auditing and reporting.

Our guest on the podcast is an expert in automated document factory techniques and strategies. Paul Abdool is the current chairman of the board at Xplor International and a print/mail practice manager in the consulting services division of IKON. Paul gives his perspective on ADF best practices, and his advice for companies and document industry professionals looking to take advantage of the techniques.

More information http://www.Document-Strategy.com

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Document Strategy Podcast 27 - with host Kevin Craine

“Selling” Your Document Strategy

How do you “sell” your document strategy to decision makers and project sponsors? In this episode we explore ways to justify the expense and effort of your strategy as well as best practices to enlist support and buy-in.

This podcast continues a series of discussions based on the book “Designing a Document Strategy” - following a five phase document strategy design model that is a proven and useful tool to guide the effort. If you have a book and have been following along, this information is covered in more depth in chapter six. You can also download previous podcasts covering the design model on our website. It’s free…look for episodes 1, 3, 6, 8, 11, 15 and 17 to get caught up.

No matter how excited you become about your strategy, or how confident you are in the solutions you want to adopt, you must ultimately justify the expense and effort associated with your document strategy. We’ll explore several important financial analysis methods to sell and justify your document strategy as well as a number of ways to “speak the language” of executive sponsors and decision makers.

If you’re struggling to get support, funding and sponsorship for your document strategy you will find valuable tools and approaches in this month’s broadcast.

More information http://www.Document-Strategy.com

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Document Strategy Podcast - Episode 26 - with host Kevin Craine

Special Report – Live from DMA2010

Welcome to this special episode of the document strategy podcast…a live report from the DMA2010 conference in San Francisco.

As it is our practice here at the podcast we like to send our special reporters to many of the major industry events throughout the year. Not everyone can afford the time away from the office and funding to attend the many industry conferences, so we provide a report for you; bringing you up to date on what’s hot and what’s important in the industry today.

This time we are joined once again by Pat McGrew, well known industry expert and our reporter from the Direct Marketing Association conference. This is a live report, recorded on Monday October 11^th, 2010, quite literally as the conference proceeds in San Francisco. Pat will report on the conference sessions, the exhibit hall, and on how folks are capitalizing on the integration of both direct and digital marketing to enhance customer experience and build bottom line revenue.

If you were not able to attend DMA this year you won’t want to miss this live special report.

For more information visit http://www.Document-Strategy.com

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Document Strategy Podcast - Episode 25 - with host Kevin Craine

Special Report – Live from GraphExpo

This is a special episode of the Document Strategy Podcast, featuring a live report from the floor of the GraphExpo conference being held in Chicago. Joining us will be special reporter, Stephen Poe, a well known document industry expert and principle of Nautilus Solutions, an independent consulting firm specializing in enterprise software and business strategies.

GraphExpo is one of the more well known and well attended industry conferences, and it boasts this years’ largest exposition of hardware in the Americas. But it’s more than an equipment show, this year features a wide selection of educational sessions and networking events to help attendees make informed decisions and form meaningful strategies for equipment, workflow and process improvement.

If you didn’t have the opportunity to attend GraphExpo this year, have no fear; we’re here with a live report. You can’t get any fresher than this report from Stephen Poe who reports directly from the conference. Indeed, you may be hearing this podcast even before the event closes.

For more information visit http://www.Document-Strategy.com

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