Document Strategy Podcast w/Kevin Craine

Document Strategy Podcast – Episode 14 – November 2009 – with host Kevin Craine

Knowledge Management – Interview with Document and Knowledge Management Pioneer Dr. Michael JD Sutton

Since its establishment in the early 90’s, Knowledge Management has been gradually moving toward academic maturity and broader acceptance in the business world. As a result, it is an important area to consider in the mix of document strategy design.

Knowledge Management comprises a range of practices used in an organization to identify, create, represent and distribute knowledge. If that seems to be a bit of a broad definition, you may be right, and one of the things we’ll be exploring with our guest, document management and knowledge management pioneer, Dr. Michael JD Sutton. How should we properly frame the notion of Knowledge Management and how it relates to document strategies and process improvement in the business world?

KM first emerged as a business discipline in the early 1990s and many large companies and non-profit organizations dedicate resources to internal KM efforts, often as a part of their business or information technology strategies. Early technologies included document management systems combined with the collaborative technologies (in particular Lotus Notes). The recent development of social computing tools such as blogs and wikis have allowed a more unstructured and self-governing approach to the transfer, capture and creation of knowledge.

KM efforts typically focus on continuous process improvement and the approach often overlaps with document management and document strategy design, but can be distinguished by the greater focus on the management of knowledge as a strategic asset and a focus on encouraging the sharing and exchange of knowledge as opposed to the transport of data or information.

We’ll explore all of this and more with KM pioneer, Professor Michael Sutton, author of the book “Document Management for the Enterprise,” in this episode of the document strategy podcast.

For more information, and to download past episodes of the podcast, visit http://www.Document-Strategy.com.

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Document Strategy Podcast - Episode 13 - October 2009 - with host Kevin Craine

Document Strategy for Small and Mid-Sized Businesses using scan and capture technology — plus a report from Print09 in Chicago

Much of the focus and excitement in document management in recent years has been at a large enterprise level, but when it comes to gaining an advantage with a document strategy, small and mid-sized businesses are perhaps better positioned to take advantage of having a document strategy.

Until recently, many of the benefits of having a document strategy were beyond the reach of most small and mid-sized businesses; but times have changed. Enterprise-sized investments are no longer required in order to buy-in to the gains made available by modern document management technology. The capabilities and benefits celebrated over recent years are now possible in terms of pricing, implementation and support. As document management technology has matured, developers and suppliers have shifted their focus to providing right-sized solutions that are tailored specifically for the “SMB” market.

In this episode we’ll explore document strategy design for small and mid-sized businesses, and how “scan and capture” technology represents an undeveloped opportunity to gain competitive advantage, reduce operating costs and bolster the success of your business.

Also in this episode we’ll hear from Mike Porter, direct from the floor of the recent Print09 show in Chicago. If you are in the graphics, printing and document processing industries you’ll know that Print09 is one of the biggest shows of the year. But we know that not everyone has the time and the funding to attend the various trade events, so we’re happy to have Mike Porter return to the podcast for a personal report.

For more information, and to download past episodes of the podcast, visit http://www.Document-Strategy.com

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Document Strategy Podcast - Episode 12 - September 2009 - with host Kevin Craine

Personalized Statements and “Transpromo,” plus a report from the 2009 Transpromo Summit in Boston

There has been considerable excitement and debate in the document industry about the notion of “Transpromo” recently – and if you are not familiar with the term “Transpromo” you are perhaps not alone. “Transpromo’ is primarily an industry-insider term that stands for “Trans-promotional” — the concept of customizing common transactional documents like bills, statements and other customer correspondence with personalized messaging aimed at marketing additional products and services to existing customers.

While a number of solutions and systems are now widely available, for users, the jury is still out on Transpromo, the benefits and adoption rates are just now beginning to catch up with the technology….but as you’ll hear in this episode of the document strategy podcast, personalized statements represent a unique marketing opportunity and a way to leverage the value of documents that you already pay for and send to your customers every day.

As a result, the concept of transpromo should figure prominently in any document strategy design effort. So we’ve asked one of our expert analysts, Pat McGrew, to report from the recent Transpromo summit in Boston. Hear her report directly from the floor of the event.

In this challenging economy, we know that not everyone can afford the time and money to attend the various industry conferences that are held around the world each year…so the Document Strategy Podcast is here with a recap of the event. You’ll hear what works, what doesn’t, what’s hot and what’s not in Transpromo.

For more information, and to download past episodes of the podcast, visit http://www.Document-Strategy.com

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