Document Strategy Podcast w/Kevin Craine

Document Strategy Podcast - Episode 12 - September 2009 - with host Kevin Craine

Personalized Statements and “Transpromo,” plus a report from the 2009 Transpromo Summit in Boston

There has been considerable excitement and debate in the document industry about the notion of “Transpromo” recently – and if you are not familiar with the term “Transpromo” you are perhaps not alone. “Transpromo’ is primarily an industry-insider term that stands for “Trans-promotional” — the concept of customizing common transactional documents like bills, statements and other customer correspondence with personalized messaging aimed at marketing additional products and services to existing customers.

While a number of solutions and systems are now widely available, for users, the jury is still out on Transpromo, the benefits and adoption rates are just now beginning to catch up with the technology….but as you’ll hear in this episode of the document strategy podcast, personalized statements represent a unique marketing opportunity and a way to leverage the value of documents that you already pay for and send to your customers every day.

As a result, the concept of transpromo should figure prominently in any document strategy design effort. So we’ve asked one of our expert analysts, Pat McGrew, to report from the recent Transpromo summit in Boston. Hear her report directly from the floor of the event.

In this challenging economy, we know that not everyone can afford the time and money to attend the various industry conferences that are held around the world each year…so the Document Strategy Podcast is here with a recap of the event. You’ll hear what works, what doesn’t, what’s hot and what’s not in Transpromo.

For more information, and to download past episodes of the podcast, visit http://www.Document-Strategy.com

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